Porsche Sales Companies has announced some shuffling among the senior executive ranks. As far as Canada is concerned, the most significant has been the appointment of Joe Lawrence, currently managing director of Porsche Cars Canada, to the role of executive vice-president and chief operating officer, Porsche Cars North America.
In his new position, Lawrence will lead sales operations for Porsche’s single largest market. Since 2009, Lawrence has served as head of Porsche Cars Canada. During his tenure, he nearly doubled the market’s sales volume — most notably, he led the Canadian team to a record-breaking year in 2012, selling more than 3,000 new Porsche vehicles for the first time in company history. He was also instrumental in establishing Porsche as the country’s fastest growing automotive brand.
“With Joe, we’ll get a professional who has honed his skills and delivered impressive results in a significant growth market,” remarked Detlev von Platen, president and CEO of Porsche Cars North America. “On behalf of the entire PCNA organization, we welcome him as the team leader of Porsche’s largest sales and operations team.”
Lawrence succeeds Michael Bartsch, who has been named CEO of Porsche Cars Australia. Bartsch held the role of COO at PCNA since 2005 and leaves a legacy of volume and revenue growth, culminating in record sales in 2012. Under Bartsch’s direction, PCNA also implemented grand organizational changes that improved efficiencies in the Porsche field organization and among its dealer network.
At the time of posting, Porsche Cars Canada had yet to announce a successor to Lawrence in the managing director role.
