On February 5th, 6th and 7th, First Class Educators (FCE) will host its third annual Digital Marketing Strategies Conference.
The event, which has been well received by dealers has not only become noted for its educational workshops hosted by top industry speakers, but also for its panel discussions. The 2013 DMSC will host three series of panel discussions, on each day of the conference.
The panel topics will include:
- My marketing strategy is 90 plus per cent digital, should yours be too?
- Strategies for handling OEM mandated websites for your store.
- Canadian marketing strategies can’t be copied by the U.S.
FCE has hosted several events in the Canadian marketplace, including Toronto and Vancouver. FCE has found that dealers who have attended past events have been highly engaged and eager to learn and share their ideas.
This year, FCE wants to feature the knowledge and expertise of the Canadian marketplace. Some of the questions FCE plans to tackle include:
- What digital strategies do they focus on that is different from dealers in the U.S.?
- What issues do they face on a daily basis?
- What can U.S. and Canadian dealers learn from each other?
The dealer panels will unite general managers and dealer principals from all across the nation. They will discuss goals and strategies for the New Year, and teach new and existing employers what it takes to sell cars and “up” their game.
The panels will openly discuss issues dealerships face on a daily basis. They will aim to accelerate digital marketing to a whole new level by sharing positive techniques that work.
FCE is excited to invite Canadian dealers to the 2013 Digital Marketing Strategies Conference and hopes that dealers who attend will walk out with more knowledge, strategies and actionable processes to implement in the year to come to make it the best one yet.
For more enquiries about attending the 2013 DMSC, please contact Carrie at (908) 601 6475.
