OpenRoad wins prestigious CADA Laureate award
OpenRoad Auto Group Ltd., issued a news release celebrating that the company’s leader was recognized with the prestigious CADA Laureate award from the Canadian Automobile Dealers Association (CADA). The company says this helps show that “innovation is equal parts market insight and action.” The CADA Laureate award — the highest honour in the automotive retail industry — was granted to OpenRoad president, Christian Chia in the innovation category.
Accepting his award, Chia said, “The time for a better guest experience is something we at OpenRoad have been chasing in earnest for the last few years now. From a few new flagship LEED-certified facilities, to back-to-back top ten rankings as the Best Employer in Canada, our commitment to improving the guest experience is receiving recognition, and I am thrilled to accept this on behalf of OpenRoad.”
Innovation in the category of automotive retailing is a challenging endeavour. With a significant commitment to improved guest facilities, customer events, more open customer dialogue both online and in-store, OpenRoad is standing out as a modern car retailer, says the company.
“We are currently focused on opening a boutique Infiniti dealership in Langley. Infiniti is taking a different approach to luxury, and similarly for us at OpenRoad, we want to take a different approach to automotive retail,” says Chia.
Opened on July 27th, 2012 OpenRoad Infiniti is located in the new luxury auto mall — Langley Auto Collection — and is situated next to another OpenRoad store, BMW/MINI Langley, opened last summer, and Gold Key Audi, which is under construction.
Developing a collaborative, hard-working and fun workplace culture has also been an important part of OpenRoad’s ongoing effort to improve the guest experience. “The industry still has a negative stigma attached to it,” said Chia. Earlier this year, OpenRoad introduced its very own loyalty program, Club OpenRoad, as one of its many initiatives to align new car purchases with a car dealer experience that focuses on relationship building and added value.
OpenRoad Auto Group Ltd is a Canadian automotive retailer representing 10 import automotive brands. With over 100,000 customers choosing OpenRoad to purchase or service their vehicle, OpenRoad has established itself as one of the most progressive car retailers in Canada. The company was named a top 10 Best Employer in 2011 and 2012.
