City of Calgary embraces the new all-electric Mitsubishi i-MiEV

The 2012 Mitsubishi i-MiEV all-electric hatchback can count Calgary as its latest ally, since the city recently purchased one of the new vehicles, which debuted late last year and is a zero tail-pipe emission ride. Mitsubishi Motor Sales of Canada refers to this as a “landmark event for Mitsubishi and its Calgary-area dealerships.”

Other recent fleet customers that have purchased the i-MiEV include ENMAX Energy, B.C.’s Saanich Police Department, Saskatchewan’s SaskPower and Hydro-Québec, and the Japanese automaker says that the i-MiEV is proving to be popular with both fleets and customers, selling 53 units in Canada since it was released in mid-December 2011.

With gas prices poised to hit painful record highs this summer, it’s not surprising that consumers and corporations are exploring more fuel-efficient options for getting around.

“Mitsubishi Motors was among the first out of the gate with an all-electric, no-tailpipe car in Canada,” says Shin Fujioka, president and CEO of Misubishi Motor Sales of Canada, in a press release. “Our dealerships are reporting growing interest and acceptance for the i-MiEV. The i-MiEV represents a key part of Mitsubishi Motors’ plan to maintain its leadership in eco-friendly technologies, focused on state-of-the-art electric vehicle technology found in the i-MiEV.”

Fujioka goes on to say that consumers have been impressed with the value of the i-MiEV, which he says is Canada’s most affordable all-electric car.

Mitsubishi dealers can further entice potential new customers by letting them know that the 2012 i-MiEV was deemed the most fuel-efficient subcompact available by Natural Resources Canada.

About Todd Phillips

Todd Phillips is the editorial director of Universus Media Group Inc. and the editor of Canadian auto dealer magazine. Todd can be reached at tphillips@universusmedia.com.

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