350Green, a developer of electric vehicle charging station networks, announced last week that former Nissan Leaf marketing and dealer relations executive Jeannie Lam is joining their team.
“After years on the vehicle side planning and launching the Nissan Leaf, I’m excited to be out here on the customer side, helping new owners get connected to what’s going to be the fastest, easiest way to charge their car,” Lame said. “350Green’s approach to making charging locations widespread and convenient will accelerate adoption of EV technologies, which is something I’ve worked on for years.”
Lam had previously worked with Nissan for nine years in the areas of brand strategy, market research, pricing, product planning, product management and volume and workforce forecasting, most recently working in the position of chief marketing manager. Lam also worked on the launch of the Nissan Lead all-electric car.
“No one knows the marketing of electric cars better than Jeannie,” says Mariana Gerzanych, CEO and co-founder of 350Green. “She’s done everything from forecasting and analyzing market data and consumer behaviour to running broad consumer-focused dealer programs. Although we are an infrastructure provider, understanding the EV driver and partnering with EV dealers will be key to our growth.”
At 350Green, Lam will be responsible for the subscription service plan’s sales lifecycle for new and existing customers.
