The North American International Auto Show 2012 (NAIAS) has expanded its footprint inside Cobo Center in Detroit and its outreach into the social media sphere as it prepares to open for Press Preview next week from Jan. 9-10, 2012.
With an additional 25,000 square feet of main floor exhibit space, and the anticipated unveilings of dozens of the most exciting production and concept vehicles in the world, NAIAS 2012 is speeding towards two full days of press conferences. And, with an increased presence on social media sites Facebook and Twitter, the word is out wider than ever before.
“After 100 versions of the auto show floor plan, and dozens of meetings and conversations with manufacturers around the world, we are ready to accommodate the 40+ exhibitors displaying at NAIAS 2012. This show will educate, entertain and astonish,” said Bill Perkins, chairman, NAIAS 2012.
NAIAS exhibiting manufacturers include: Acura, AMG, Audi, Bentley, BMW, Buick, Cadillac, Chevrolet, Chrysler, CODA Automotive, Dodge, Falcon Motor Sports, Fiat, Ford, GMC, Honda, Hyundai, Infiniti, Jeep, Kia, Lexus, Lincoln, Maserati, Maybach, Mazda, Mercedes-Benz, Mini, Nissan, Porsche, Ram, Scion, Shelby American, Smart, SRT, Subaru, Tesla, Toyota, Vehicle Production Group, Volkswagen, and Volvo.
More than 5,000 journalists from 50+ countries are expected to attend Press Preview at NAIAS 2012 and witness the worldwide unveiling of nearly 40 never before seen products, as well as a number of North American introductions.
The industry preview takes place Jan. 11-12. Each year some 20,000 professionals representing nearly 2,000 companies from around the world attend NAIAS industry preview to compare, analyze, and benchmark cars and trucks. ION Television and the Detroit Auto Dealers Association serve as industry preview sponsors.
Charity Preview is a significant night of giving to children’s charities in the area.The event has raised more than $84 million since it was established in 1976, over $33 million of which was raised in the last seven years alone.
The show is to the public from Jan. 14-22, with more than 500 new cars and trucks displayed. Families and those who simply appreciate fine automobiles can “shop” in a no-pressure, yet entertaining and educational environment.
Entering its 24th year as an international event, the NAIAS is among the most prestigious auto shows in the world, providing access to the automotive products, people and ideas that matter most — up close and in one place.
NAIAS 2012 Dates
Press Preview: Mon-Tue, Jan. 9-10, 2012
Industry Preview: Wed-Thu, Jan. 11-12, 2012
Charity Preview: Fri, Jan. 13, 2012
Public Show: Sat-Sun, Jan. 14-22, 2012
