In these tough times where consumer confidence is flagging and the economy is struggling, many buyers are looking for additional piece of mind when it comes to purchasing big-ticket items, such as cars.
Walkway Canada, which provides web-enabled credit related programs for auto dealers, lenders and OEMs is aiming to ease potential buyer jitters via a new marketing campaign.
The program, which follows on from successful strategies such as the Walkaway powered Hyundai Assurance campaign, has spawned some innovative web commercials featuring Presto, the Walkaway Fairy, as well as banner ads, which will run on a number of popular automotive consumer websites, in addition to social media portals such as Facebook, Twitter and YouTube. The idea is to help improve customer awareness and assurance when it comes to buying vehicles, while helping bolster traffic in dealer showrooms.
As part of the program, dealers will also receive new “Funsurance” point-of-sale material that includes innovative training videos, car toppers with QR codes, easy-read brochures and call-to-action window decals, all designed to put customers at ease.
“With consumer debt at an all-time high, a questionable economy and an aging population [the program] is more relevant than ever,” declared Walkaway’s company president Robert Varga. “Consumers need more assurances and we offer a mechanism that removes or drastically reduces purchase fear and hesitation.”
Since 1999 Walkaway has enabled Canadian consumers to eliminate over $50 million in vehicle related debt via financing protection.
