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The ‘wow’ factor

May 3, 2016

There was a lot to see at the 2016 Canadian International AutoShow, Canada’s largest expo of cars, trucks, concepts, classics and other vehicles. More than 1,000 vehicles were on display at the Metro Convention Centre in Toronto, Ont. from Feb.12-21. …

The auto buyer’s journey

May 3, 2016

The four phases of car buying are thinking, researching, buying and caring. There are three types of buyers that walk into your dealership: “self-serve,” the “facilitator” and the “handhold.” 90% of shoppers make up the self serve and facilitator category, …

John White takes helm of CADA

April 27, 2016

John White, the new President and CEO of the Canadian Automobile Dealers Association (CADA), recognizes he is replacing an industry legend, but says he’s up for the challenge of leading Canada’s national dealer association. White, an automotive industry veteran with …

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