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Aston Martin and the art of the modern rebrand

July 22, 2022

For the first time in nearly two decades, British luxury manufacturer Aston Martin is updating its iconic wing logo. The West Midlands-based company is undergoing what it calls an evolution, rebranding itself with a focus on motorsports and high performance. …

Reynolds and Reynolds joins STAR

July 21, 2022

Reynolds and Reynolds has joined the steering committee of the organization Standards for Technology in Automotive Retail (STAR) with the aim of further integrating their existing products to increase efficiencies and productivity for their clients. STAR has been developing voluntary …

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