Instead, lead by example. (Part 2) Part one of this article appeared in the July 2021 issue. The problem: Regardless of industry experience, many salespeople simply don’t know how to make effective outbound phone calls (and their sales managers assume …
Doing things the good old way might not work anymore. By the time you read this article, some 18 months will have passed since the dominance of the pandemic took over our personal and business lives in March 2020. Rolling …
Benefit from a consistent flow of used vehicles to your dealership. All we seem to hear about in the news is how vehicle production is down because of supply chain issues caused by the global shortage of microchips. With new …
Lots of promises, but what’s the plan? On June 29, the federal government held a national press conference with three different ministers in three different urban centres across the country to announce that the federal government was advancing its target …
Is Canada’s 100 per cent ZEVs by 2035 a fair and reasonable target? Are there other options to consider? At the time of this writing, Canada has just announced plans to advance its target date for auto sales to be …
I was reminded recently of just how high the bar is for service when it comes to consumer expectations for their interactions with car dealerships. Now, this editor’s note won’t be very popular with some of our readers, because it’s …
Get more value from your leads by capturing the right consumers, the right way. As dealerships around the nation have learned to adapt and pivot due to the challenges imposed by COVID-19, there are many learnings that will likely persist …
Given all the work we do with the industry associations and our common mission to serve Canada’s new car dealers, cohabitation made great sense. Universus, the parent company that publishes this magazine, is now fully committed to what is often …
The impact that women have on the car buying experience extends past the sales department to include fixed ops and overall service profits. Are women getting the attention they deserve when it comes to the car buying experience? If the …
It’s time for dealers to ditch their poor quality leads by considering new approaches on the technology and employee front. There’s never a dull moment in the automotive retail industry. The pandemic continues to impact the business—including digital leads—while also …
Prime Minister Justin Trudeau ended up right where he started about six weeks ago: with a minority government. For better or worse, that means automotive retailers, and specifically the Canadian Automobile Dealers Association (CADA), are aware of the battles to …
Although there was no change in federal leadership this month, changes are occurring in the automotive industry where Mike Manley, Head of Americas for Stellantis (and previously CEO of FCA), stepped out of the OEM world and into auto retail …
