New tools and techniques like omnichannel marketing, leveraging AI, data and CRM are gamechangers. Can dealers adapt? Technology is quickly changing the automotive industry. The way cars are marketed, sold, tracked and analyzed today is very different than they were …
Exploring some of the key findings from CADA’s first-ever Data Report. A few months ago, CADA published its first annual Data Report for the year of 2022. The goal of this report was to gather — in one place — some of …
Some jurisdictions are preparing to power EVs and others are lagging. The adoption of zero emission vehicles (ZEVs), especially in BC, is seen as an increasingly important factor in reducing greenhouse gas emissions and creating a cleaner environment for future …
Building culture and community is the key to keeping employees engaged. With employee turnover as high as 30 per cent in Canadian dealerships, it’s more important than ever to build and nurture your dealership’s culture. Is your dealership a …
A credit-first approach takes the guesswork out of which vehicles your customers can really afford. In our current world of evolving dynamics one word is starting to define the path forward for the automotive industry: that word is “affordability.” For a …
QUEBEC Canada invests nearly $30M to deliver 1,500-plus EV chargers across Québec The federal government will invest nearly $30 million to deliver more than 1,500 electric vehicle chargers across Québec, including over 400 fast chargers, as part of its project …
Observations on global changes that will impact Canada: Part 1 of 2 The IAA Mobility conference held in Germany recently was deemed a success with more than 500,000 visitors coming to see new vehicles, brands, innovations and trends. Having moved …
I’ve saved myself some typing this month. My publisher’s note is a multimedia experience this issue. I was invited to join U.S auto industry analyst Cliff Banks as his guest on his video podcast. Cliff has been at the heart …
For the third consecutive year, vehicle infotainment makes up for 25 per cent of all multimedia problems that consumers experience with their vehicles, according to a J.D. Power’s 2023 U.S. Multimedia Quality and Satisfaction Study. In a news release, J.D. Power …
Companies go the extra mile to make sure dealership teams are fully-versed in their products and how to promote them. Finance and insurance is a key driver of profitability for dealerships, and many are taking advantage of training programs available …
What’s it like being a customer at your dealership? Typically, the first experience a new customer has with your dealership is with the sales department. This experience sets the tone for the relationship throughout their ownership of the vehicle and …
A unified approach, that includes governments, is required to curb auto theft epidemic. Almost every day on the news, in social media or elsewhere you will hear stories of Canada’s “epidemic” auto theft problem. The question on the minds of …
