PureCars has acquired AutoAlert, combining two dealership technology platforms focused on customer data, marketing and engagement.
The Atlanta-based company announced April 13 it had completed the acquisition of AutoAlert, a Kansas City-based provider of data mining and customer engagement tools for automotive retail.
The companies said the deal brings together PureCars’ advertising technology and customer data capabilities with AutoAlert’s data mining, CRM and customer lifecycle tools, creating a unified, AI-enabled platform.
“This is a revolutionary moment for PureCars,” said CEO Lauren Donalson in a statement. “AutoAlert has built a respected, results-driven platform that helps dealers uncover opportunities within their own data. By bringing our organizations together, we’re delivering something the market has long needed: a truly unified data and activation engine.”
“Dealers won’t just have access to better data — they’ll be able to execute on it seamlessly across every media channel and every stage of the customer journey to drive more high-quality leads and service appointments to their dealerships at a reduced expense.”
The combined platform is designed to give dealers greater visibility across the full customer lifecycle, from identifying high-intent customers to executing targeted marketing across channels.
PureCars said the integration will allow dealers to better connect customer data with digital advertising, with the goal of improving efficiency, increasing sales and service volume, and reducing customer acquisition costs.
“This transaction is a game-changer for the automotive industry,” said David Muscatel, Senior Operating Partner at Diversis Capital, in a statement. “By leveraging our proprietary AI tools across the combined data set of these two industry giants, PureCars is now uniquely positioned to drive value for dealers by optimizing marketing spend to drive more leads and reduce customer acquisition costs for dealerships”.
The company said the acquisition is part of a broader effort to simplify dealership operations by reducing data silos and improving how marketing performance is measured and executed.
