Reynolds and Reynolds has joined the steering committee of the organization Standards for Technology in Automotive Retail (STAR) with the aim of further integrating their existing products to increase efficiencies and productivity for their clients. STAR has been developing voluntary industry-leading standards for the benefit of OEMs, technology vendors and dealers for the last two decades.
“With the amount of disruption occurring in our industry, now, more than ever, dealers and OEMs need to be as efficient as possible while maintaining a high level of security when it comes to the data they possess and use,” said Chris Walsh, president of Reynolds. Reynolds and Reynolds says it plans to participate in working groups to help identify new standards and modify existing ones.
In 2020, Rafael Maldonado, former CIO for the National Automobile Dealers Association, assumed leadership of STAR as its chairman. “We understand the transformational power a common set of standards would have in our industry,” he said. “This is a real need as we move forward in helping our entire ecosystem develop the efficiency, speed and agility necessary in today’s competitive landscape to provide the retail experience customers are demanding today.”
Reynolds uniquely understands how to accomplish this goal, due to its experience building the Reynolds Retail Management System.
“As we continue to strengthen ties with industry groups and associations, it is our pleasure to share our extensive experience as we work together for the benefit of the industry as a whole,” said Walsh. “Increasing the profitability and long-term success of dealerships and OEMs is paramount to our philosophy, and the standards we create must share that goal.”
