SiriusXM Canada and General Motors of Canada recently announced the extension of their longstanding relationship through a multi-year agreement that will continue to provide music, entertainment and news talk to GM customers.
As part of the agreement, GM will increase the installation of the SXM hardware in its new vehicles to ensure SiriusXM satellite radio service is available in nearly all Chevrolet, Buick, GMC and Cadillac vehicles, starting model year 2021.
“Offering choice and the ability to personalize in-vehicle entertainment is key to creating an enhanced driving experience for our Canadian Chevrolet, Buick, GMC and Cadillac customers,” said Mike Speranzini, Director of Global Connected Services & Customer Experience at GM Canada. “This extended partnership with SiriusXM will combine their extensive portfolio of live and on-demand programming with our growing suite of innovative connected vehicle services to deliver an unparalleled customer experience for years to come.”
As for Paul Cunningham, Senior Vice President of Sales & Marketing at SiriusXM Canada, he said GM was one of the first automakers in the country to begin factory-installing SiriusXM on certain models, and that “over the course of 15 years, GM has produced over 3 million SiriusXM equipped vehicles.
“With this continued relationship, we are delighted to offer even more GM customers the opportunity to experience our robust lineup of premium content in GM’s most popular new and pre-owned models,” said Cunningham.
Chevrolet, Buick, GMC and Cadillac customers that buy or lease a new or pre-owned vehicle equipped with SiriusXM can benefit from a three-month trial subscription to SiriusXM All Access.
