Genesis has expanded its retail network with the addition of Genesis Langley located in British Columbia’s lower mainland.
The retailer now has 25 locations across Canada, including five in B.C., and the latest addition is considered to be Genesis’ third distributor in Metro Vancouver. The other two are Genesis Vancouver in Burnaby and Genesis Richmond.
“The expansion of our retail footprint in British Columbia’s Lower Mainland reinforces Genesis’ commitment to delivering a unique, stress-free automotive purchase and ownership experience to consumers,” said Richard Trevisan, Brand Director of Genesis Motors Canada. “Metro Vancouver is one of the most vibrant regions of our country, and this new foothold provides customers in the area even greater opportunity to connect with our brand.”
The company said Genesis Langley has been serving the lower mainland for nearly 50 years. Genesis Motors Canada will partner with the Langley-based Trotman Auto Group to manage its new location, which will mimic the other Genesis retail locations by starting the experience in the digital realm.
The digital experience is meant to ensure consumers can complete the entire purchasing journey online. This includes things like transparent and no-haggle pricing, configuring a vehicle, selecting accessories, trade-in vehicle appraisal, and the ability to complete a credit application online. Customers can also schedule their new vehicle for at-home delivery.
“We are delighted to bring Genesis to our community here in the Fraser Valley,” said Mitch Trotman, President of Trotman Auto Group and Distributor Principal of Genesis Langley. “Our team has always been focused on creating a transparent sales and service experience that is relaxed and pressure-free.”
