Car Media 2.0’s representatives will be activating SiriusXM radios in eligible vehicles at participating dealerships across Canada, thanks to a new partnership between the two companies.
The move ensures that the three-month complimentary (audio entertainment) trial is activated in SiriusXM-equipped vehicles to improve the customer experience and add value for used car buyers.
“Partnering with SiriusXM makes a lot of sense for us and helps us give our dealership partners the tools to provide their customers with even more value,” said Randy Price, Head of Accounts & Strategic Partnerships, Car Media 2.0. “This new initiative leverages our existing resources, adds value to our dealer clients, and has only positive benefit for the end consumer.”
Consumers who purchase a SiriusXM-equipped vehicle through a participating dealer are eligible for the free SiriusXM trial — including SiriusXM Streaming on connected devices.
“We are really excited to work with a trusted partner like Car Media 2.0 to ensure our commercial-free music and exclusive content is ready to go as soon as a customer gets into their new vehicle and drives away,” said Mike Mazgay, Vice President, Automotive Remarketing and Dealer Operations, SiriusXM Canada.
