OpenRoad Auto Group in B.C. has expanded its Portfolio application-based program to offer two new subscription services: the Gold Tier and Portfolio on Demand.
The programs are meant to provide consumers with more flexibility, allowing them to drive up to three premium cars a month for a monthly fee or a daily rate.
“We believe in the future of our car subscription service to meet the growing needs of drivers who are looking for strong options and greater choice,” said Christian Chia, CEO of OpenRoad Auto Group. “We’re pleased to expand Portfolio with an exciting new line up of mid-level luxury cars at a lower price point that will be attractive to more drivers seeking a convenient and flexible experience on the road.”
The Portfolio program is not new; it was launched in January 2019 to provide consumers with more flexibility and control over their vehicle ownership experience. The overall program targets luxury car enthusiasts, wealthy professionals, and business executives.
With the launch of the two services, the new inventory will include access to cars like the Audi A4, BMW 3 Series, Lexus IS, Mercedes A-Class and others. The Platinum Tier service, which was part of the initial launch of the Portfolio program, provided access to vehicles like the Porsche Cayenne, Range Rover Sport, Mercedes AMG E 53 Coupe, Jaguar F-Pace S, Audi Q8, Lexus LC 500, and more.
“Like the Platinum Tier service, the Gold Tier and Portfolio on Demand will also include comprehensive vehicle insurance and maintenance, plus convenient pickup and delivery through a personal concierge service,” said OpenRoad Auto Group in its news release.
The company said space is limited in the new programs, just as it was with the Platinum Tier service.
