
Elias El-Achhab has been tapped as the new Chief Operating Officer and Vice President at Kia Canada.
The announcement comes as Kia is celebrating 20 years in Canada.
“As we look to build on a successful first twenty years in Canada, we are very excited to welcome Elias to the team,” said Kyle Lee, President & CEO, Kia Canada. “His experience and leadership will play a critical role in bringing some very exciting plans to the Canadian market in both the short and long term.”
In his new role, El-Achhab will be reporting to Lee.
Previously, he was part of the S. Dilawri Auto Group in Ottawa, Ont., where he held the role of vice president and was responsible for everything related to business operations for the past ten years.
“I’m thrilled to be joining Kia at such an exciting time for the brand,” said El-Achhab. “Having the opportunity to celebrate the collective achievement of this team and meet such a great group of people was the perfect way to start my journey at Kia, and I cannot wait to be part of the future that has limitless opportunity for the brand both globally and here in Canada.”
The company celebrated its 20th year in Canada by recognizing the contribution its employees made to the brand’s success during a staff gathering. It is during this celebration that El-Achhab was able to meet with the entire team.



