CARPROOF has announced the launch of a new trade-in appraisal and lead generation tool meant to provide dealers and their customers with accurate trade-in values.
Known as True Trade, the tool pulls real transaction data and advanced analytics from the vehicle appraisal and valuation company to provide dealers with instant trade-in values. The accuracy of the information should help boost consumer trust and allow dealers to “profitably acquire inventory for retail or wholesale purposes,” according to the company’s news release.
“We know that trade-in valuation is one of the most contentious elements of selling a used vehicle,” says Shawn Vording, Vice-President of Automotive Sales at CARPROOF. “Consumers want a fair value that comes from a trusted independent source, and dealers want to work with numbers that help them maximize trade-wins and profit.”
He adds that True Trade will help consumers better understand what their trade is really worth and why. And for dealers it will result in more qualified leads and trade-wins, and higher sales. The tool also seamlessly integrates with dealership websites so that consumers can easily enter information about the vehicle they want to trade in.
Dealers interested in trying the tool can click here for more information.
