- The four phases of car buying are thinking, researching, buying and caring.
- There are three types of buyers that walk into your dealership: “self-serve,” the “facilitator” and the “handhold.” 90% of shoppers make up the self serve and facilitator category, of which most are experienced buyers
- Top online sources include OEM sites, search, dealer sites, review sites, auto related sites and video series.
- The average time spent thinking about buying a car but not actively researching it is 26 days.
- Car buyers spend 19 days researching make, model, features, prices and dealers. At the research phase, buyers are considering three brands. Of those three brands, 80% of shoppers will end up with one of them.
Source: Google Canada and Ipsos Reid
