Toyota and Scion dealers will soon have another way to bring customers into their dealerships and help retain them.
Toyota Canada and the Aeroplan loyalty program have announced a new national multi-year partnership that will enable members to earn Aeroplan Miles on Toyota and Scion vehicles.
“We’re excited to partner with Toyota Canada to bring members an innovative program in automotive with one of the most well-known brands in the world,” said Kevin O’Brien, Chief Business Development Officer at Aimia Canada, which owns Aeroplan.
O’Brien added Miles can be purchased throughout the entire ownership experience, including test drives, purchase, vehicle servicing and upgrades.
“We are always looking for ways to add value and reward our customers,” said Larry Hutchinson, Vice-President of Toyota Canada Inc. in a written release.
“We’re proud to be a part of this new partnership with Aeroplan which does exactly that. It demonstrates how making the entire ownership experience ever better for Canadians is a key commitment for us,” he added.
The companies said more details will become available once the partnership is launched.
