Millennials and Generation Z have come out about their biggest fears — and dangerous drivers is number one.
Independent research company Penn Schoen Berland conducted a poll on behalf of Ford Motor Company, and found 88 per cent of the younger generation surveyed fear dangerous driving even more than public speaking, death, spiders and snakes.
Snowy or icy roads, maneuvering into tight parking spots, backing out onto a busy street, monitoring blind spots or lack of directions were some of the most worrisome driving situations for respondents.
But dealers can suggest vehicles equipped with driver-assistance technologies to help alleviate fears.
Of those polled, 65 per cent said they are more likely to purchase a vehicle if it has technology to help with parallel parking.
About 62 per cent of respondents are looking for vehicles equipped with technology to detect objects in blind spots.
According to recent findings from J.D. Power, blind spot detection and collision prevention systems rank among the most valued features. The U.S. Tech Choice Study focuses on technologies consumers want to buy, regardless of price.
“Research like this is important to Ford and other automotive brands because it informs us about the situations that cause consumers the most stress,” said Crystal Worthem, brand marketing manager at Ford, in a written release.
“As driver distraction and safety conversations have broadened, we are seeing what technology will help customers tackle their greatest fears.”
The online survey was conducted between April 29-May 4, 2015 and it elicited responses from 1,000 Generation Z (ages 16-22) and Generation Y (23-34) consumers in the U.S.
