Manitoba’s automotive community will come together this fall for DRIVE 2025: The 12th Annual Industry Celebration, hosted by the Manitoba Motor Dealers Association (MMDA). The event takes place Friday, November 7 at the Victoria Inn Hotel & Convention Centre in Winnipeg.
This year’s theme, “81 Years of Excellence – Where Legacy Meets Tomorrow,” reflects both the MMDA’s long history and its focus on the industry’s future.
The association said in a statement that: “DRIVE isn’t just an event. It’s a celebration of Manitoba’s automotive community, the people and partnerships that continue to move our industry forward.”
More than 800 guests are expected at the semi-casual, cocktail-style event, which blends business and celebration. The evening will feature awards for Service to Industry, Women with Drive, Top Sales, and Top Collision, along with the MMDA Scholarship presentation recognizing Manitoba’s emerging automotive talent.
CFL Hall of Famer and TSN host Milt Stegall will join the celebration, offering photo and autograph opportunities for attendees, while long-time event emcee Terri Gale returns to host. Guests can also expect live music and networking with manufacturers, suppliers, and dealers from across the province.
Organizers say the evening regularly sells out and has become one of Manitoba’s most anticipated industry gatherings, providing a chance to recognize achievements, foster connections, and celebrate the shared success of the dealer community.
Tickets and sponsorship opportunities are available at drive.mmda.mb.ca.
