Photo: Royal Agricultural Winter Fair
In a melding of horsepower and heritage, Ontario Ford Dealers have secured a three-year agreement to become the Foundational Partner and Official Automotive Sponsor of the Royal Agricultural Winter Fair.
The move, a strategic alignment, positions the province’s 147 independent Ford dealerships at the heart of one of Canada’s premier agricultural showcases. Under the agreement, Ford will also continue as the Presenting Sponsor of The Royal Rodeo.
“For generations, the Royal has brought together farmers, families, and communities to celebrate agriculture, innovation, tradition, and values that Ford Dealers across Ontario share,” said Nathan Brown, Ontario Ford Dealers Chairperson, in a statement. “This year is especially meaningful, with the Ford F-Series on track to be Canada’s best-selling line of pickup trucks for an incredible 60 consecutive years.”
The partnership offers Ford dealerships represented by Ontario Ford Dealers an opportunity to connect directly with agricultural customers and fair attendees. Showroom events, vehicle displays at the Royal, and cross-promotional efforts should help bring local dealerships into the fold of the showcase.
Cyrus Cooper, CEO of The Royal Agricultural Winter Fair, said the partnership reflects a shared vision of passion and excellence among both groups. “This partnership reflects our shared dedication to excellence, tradition, and community — and a forward-looking spirit of innovation.”
