Turo recently announced that host vehicle owners in Canada have collectively earned more than $300 million by sharing their vehicles on its platform since the company launched in 2016. The calculation is based on host earnings from April 2016 to July 2025.
In a news release, the car-sharing marketplace said the $300 million represents a significant addition to the Canadian economy at a time when car ownership costs are rising. According to Turo’s 2025 Car Ownership Index, prices are up 9 per cent to an average of $5,497 annually. They say consumers are increasingly looking at their vehicles as income generators.
“For most Canadians, their cars sit idle 95 per cent of the time, but they don’t have to,” said Bassem El-Rahimy, Vice President of Turo Canada, in a statement. “Hosting on Turo is giving everyday Canadians a powerful new way to unlock value from what they already own.”
Whether this means covering bills, funding passions, or building a business, El-Rahimy said “more people are realizing that their car can work for them, not the other way around.”
Turo recently launched in the Yukon and is available in most other provinces across the country, including British Columbia, Alberta, Ontario, Quebec, Nova Scotia, New Brunswick, Newfoundland and Labrador, and Prince Edward Island. They have been increasing their presence steadily since their pre-pandemic launch, and they offer insurance coverage they say addresses both host and guest concerns.
