Mazda Canada and the Coffee Association of Canada are encouraging Canadians to embark in local ‘coffee tourism’ (CNW Group/Mazda Canada Inc.)
Mazda Canada has launched a Mazda Coffee Tour in partnership with the Coffee Association of Canada.
In a news release, the OEM said the tour is meant to encourage Canadians to embark on road trips and discover “hidden gems” within the country. The tour features two curated routes across Toronto, Ontario. These routes highlight eight cafés that reflect the city’s rich and multicultural coffee scene.
According to David Klan, President & CEO of Mazda Canada, the tour introduces a new way for Canadians to explore the open road and “connect with the vibrant communities that make our country so unique.”
“The Mazda Coffee Tour brings that spirit to life by celebrating local culture, supporting small businesses, and inspiring new experiences across Canada,” he said in a statement.
The OEM said the tour was inspired by its CX-90 and CX-70, vehicles designed for connection, comfort, and sustainability. It is also rooted in Mazda’s Move and Be Moved campaign about finding meaningful moments in every journey. This tour is about the joy of discovery through coffee tourism.
“Coffee is more than just a beverage for Canadians — it’s a beloved part of our daily lives,” said Robert Carter, President of the Coffee Association of Canada, in a statement. “In fact, coffee is the most popular beverage in the country, with over 70 per cent of adults drinking it regularly.”
Based on a survey commissioned by Mazda Canada, more than 60 per cent of Canadians are interested in going on a coffee tour and 74 per cent see Canada as an excellent or good destination to try new coffee beverages.
Gen Z consumers see this as a chance to connect with friends and create social media content; Millennials are drawn by the opportunity to explore new coffee blends and flavours; and while Gen X and Boomers want to enjoy nature and support the local economy.
Mazda Canada and the Coffee Association of Canada are encouraging Canadians to embark in local ‘coffee tourism’ (CNW Group/Mazda Canada Inc.)
