Iceberg Finance promotions expand nationwide roles

Roberto Bernard, Vice President of Special Projects (Sales) – (left) and Jean-François Bédard, Vice President of Business Development for Canada – (right).

Iceberg Finance has announced the promotion of Jean-François Bédard as Vice President of Business Development for Canada and Roberto Bernard as Vice President of Special Projects (Sales). 

For dealers less familiar with the company, they teamed up with autologiQ in 2024 to be the sole financing partner for its Easy Monthly Payment (EMP) repair finance solution. And in 2022, Iceberg Finance announced that they were fully integrated with Dealertrack.

Bédard as Vice President of Business Development for Canada enters the role with more than five years with the company and has played a key role in the development of its business. He has been hailed for his field expertise, work ethic, and performance. 

“Jean-François will now lead our entire sales team and strategy nationwide,” said the company.

As for Bernard, the new Vice President of Special Projects (Sales), he has led the company’s national sales team for the past eight years, making a significant contribution to its growth. In his new role, he will focus on developing new strategic initiatives and strengthening relationships with key suppliers and partners nationwide. 

“His leadership, expertise, experience, and deep knowledge of our ecosystem make him the ideal candidate for this position,” said Iceberg Finance.

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