Canadian Black Book announced the winners of its 2025 Best Residual Value Awards at the Canadian International AutoShow in Toronto, Ontario, at media day on February 13.
The awards forecast a vehicle’s value as a percentage of its original MSRP after four years and project the residual values anticipated in 2029. CBB said the shift in consumer preference towards SUVs continues.
They also noted that residual values have shown a “consistent trend of levelling off” over the last two years as new car supply returns to form. “For award winners in 2023MY, the average was 67.61%,” said CBB in a news release. “This saw a slight decrease in 2024MY, with an average of 66.28%. Currently, the average for 2025MY has diminished further to 60.93%.”
They said the gap between car residual values and light truck segments has grown significantly, with only a 5.08% difference separating the two. Still, CBB said SUVs, crossovers, and trucks also experienced a notable decline in their residual values, slipping from 67.50% in 2024 to 63.53%. For cars, average residual value declined 64.08% in 2024MY to 58.45% in 2025MY.
The top performers include the Porsche 718 Boxster (70.40%), the Toyota Land Cruiser (69.60%), and the Toyota Tundra (68.00%). For electric crossovers (58.35%), CBB said this category has yet to achieve the performance level of its gasoline-powered equivalents (65.05%). “However, electric passenger cars (55.75%) consistently outshine their internal combustion alternatives (54.20%).”
“Despite these advancements, electric vehicles are witnessing a decline in consumer interest when compared to past years, failing to garner substantial attention,” said Yolanda Biswah, President of Canadian Black Book, in a statement.
In the Overall Brand Awards category, Toyota garnered the ‘Overall Brand Award: Car’ for the fourth consecutive year and the ‘Overall Brand Award: SUV/Truck’ for the third year in a row. The brand award for Zero-Emissions Vehicle went to GMC, while Genesis claimed the ‘Most Improved’ brand award.
The winners of the 2025 Canadian Black Book Best Residual Value Awards are:
| 1st | 2nd | 3rd | |
| Overall Brand Award: Car | Toyota | ||
| Overall Brand Award: SUV/Truck | Toyota | ||
| Overall Brand Award: Luxury | Porsche | ||
| Overall Brand Award: ZEV | GMC | ||
| Overall Brand Award: Most Improved | Genesis | ||
| Car: Main | Toyota Corolla | Toyota Camry | Honda Civic |
| Car: Luxury | Volvo V60 | Cadillac CT5 | Alfa Romeo Giulia |
| Small Pickup | Ford Maverick | Honda Ridgeline | Hyundai Santa Cruz |
| Full-Size Pickup | Toyota Tundra | Ram 1500 | Chevrolet Silverado 2500 |
| PHEV Main | Kia Sorento | Jeep Wangler 4xe | Jeep Grand Cherokee 4xe |
| PHEV Luxury | Lexus NX-Series | Land Rover Range Rover | Lexus RX-Series |
| Sport Car: Main | Toyota GR Supra | Subaru BRZ | Ford Mustang |
| Sport Car: Luxury | Porsche 718 Boxter | Porsche 911 | Porsche 718 Cayman |
| SUV: Main Compact/Sub-Compact | Toyota RAV4 | Subaru Crosstrek | Mazda CX-5 |
| SUV: Main Mid/Full | Toyota Land Cruiser | Toyota Crown Signia | Toyota Sequoia |
| SUV: Luxury Compact/Sub-Compact | Porsche Macan | Lexus UX | Lexus NX |
| SUV: Luxury Mid/Full | Mercedes-Benz G-Class | Land Rover Range Rover | Land Rover Discovery |
| EV Car Below $55,000 | Nissan Leaf | Polestar 2 | Hyundai Ioniq 6 |
| EV Car Above $55,000 | Porsche Taycan | BMW i5 | BMW i4 |
| EV SUV/Truck Below $60,000 | Kia EV9 | Kia Niro | Audi Q4 e-tron |
| EV SUV/Truck Above $60,000 | GMC Hummer EV SUV/SUT | Porsche Macan EV | Cadillac Escalade IQ |
