Consumers in the United States are prioritizing “value-oriented” vehicle brands thanks to improved inventory, which led to a boost in incentives and discounts from OEMs.
That is according to U.S. News & World Report and its latest automotive insights and industry trends report. Their review showed that consumers considered new vehicles 34 per cent more than used. And when shopping for a used vehicle, consumers eyed models no more than four years old.
The report also found that consumer interest in hybrid and electric vehicles remains steady, with 25 per cent of all users looking at an electric or hybrid vehicle. “Consumers have more choice than ever as well-established automakers continue to release new offerings.”
The most popular vehicle class during the first half of 2024 was the SUV, with the mid-size segment representing the most-viewed models — related to OEMs “de-emphasizing” sedans and sub-$20,000 small cars.
Among the most popular brands and models from the first half of the year, U.S. News & World Report said Toyota was the most popular brand, the 2024 Kia Telluride the most popular model, the 2025 RAM 1500 the most popular 2025 model, Tesla is the brand with the most popular EV models (with the Model Y as the most popular EV model), and Rivian is the top emerging all-electric brand.
According to the report, “steady inflation led consumers to adopt a pragmatic approach to car buying in early 2024. Many prioritized needs over wants, opting for affordable, reliable models from brands like Toyota.”
