Automotive industry veterans Waqas Khan and Geneviève Bonneau have been appointed to Canadian Black Book’s sales team, both taking on the role of Director of Sales for Data Licensing.
“Their extensive backgrounds and exceptional track records in driving sales will be a significant asset to our organization,” said Yolanda Biswah, President at Canadian Black Book, in a statement. “They bring a wealth of experience and strong relationships within the automotive industry will help to continue to expand our reach.”
CBB described Khan as a strategic and operational finance leader with more than 15 years of experience in the Canadian auto section. His experience with brands include Mitsubishi, Subaru and Volvo. Khan is also a licensed CPA with his BA and MBA, specializing in accounting and corporate finance.
“Joining this innovative company represents a significant opportunity to apply my strategic expertise in enhancing value and optimizing financial outcomes,” said Waqas in a statement.
As for Bonneau, CBB said she is a dynamic and driven leader with a career that spans various industries. She brings with her more than two decades of experience in sales, project management, and team leadership, and holds a Bachelor of Arts in Public Communications. Bonneau also has a minor in business from Université Laval.
“My experience with multinational brands has equipped me to make a meaningful contribution to Canadian Black Book’s mission by building strong client partnerships and expanding its market presence,” said Bonneau in a statement.
Both Khan and Bonneau are expected to play key roles in expanding Black Book’s reach.
