Luxury retailer Holand Automotive Group, owner of Ferrari Quebec in Montreal and Ferrari of South Bay in California, has added a third store of the brand — Ferrari of Rancho Mirage — to help it strengthen its position in North America and the West Coast.
In a news release, the group said Ferrari of Rancho Mirage is known for both offering a boutique experience and for its prized areas like Palm Springs and Coachella Valley. The store is situated by Highway 111, a desert location. Gad Bitton, President & CEO of Holand Automotive Group, said they are always looking for opportunities “without limiting ourselves to any geographic location.”
“This corporate culture of excellence and attention to detail aligns perfectly with our own,” said Bitton in a statement. “We strongly believe in the Ferrari brand and its future, and we look forward to sharing best practices to provide a truly outstanding customer experience at our Montreal and California stores.”
The Holand Automotive Group leases vehicles of all makes and models through its Holand Leasing division. It also owns and operates a list of stores in both Canada and the United States, including Rolls-Royce Motor Cars Quebec, Lamborghini Palm Beach, BMW Ville de Québec, BMW Lévis, MINI Ville de Québec, Maserati Montréal, Lotus Palm Beach, and Lotus Ville de Québec — among others.
They also acquired the Circuit Mont-Tremblant racetrack in the Laurentians region in 2022.
