To mark International Women’s Day last Friday, the Canadian Automobile Dealers Association (CADA) released a new video celebrating the incredible women working in Canada’s automotive industry.
In an article in their CADA Newsline digital newsletter, CADA President Tim Reuss explained why the association produced the video. “International Women’s Day is an important event to recognize for CADA and our member dealers. But it’s also important that we continue to make progress on creating more opportunities for women in our industry every day of the year, and I think as an industry we are doing a better job of that.”
The video featured interviews with high profile women heading auto groups, dealer associations, students from the Automotive Business School, some of the women working for CADA, and suppliers who serve auto retail.
CADA posted the video on their LinkedIn, Instagram and Facebook social media channels and on their website: www.cada.ca
“It was really inspiring for me to hear from so many incredible women already working in key positions in Canada’s auto industry,” said Reuss in the CADA Newsline article “We hope that the next generation of women entering our industry are able to watch the video and discover it’s such a great industry, and people are working hard every day to make it more inclusive.”
You can watch CADA’s International Women’s Day video here:
The video was produced by Universus Media, one of the auto industry’s leading providers of video and social media content.
