Hyundai received the highest ranking among mass market manufacturer websites from J.D. Power’s 2024 U.S. Manufacturer Website Evaluation Study thanks in part to its intuitive experience.
The study measures customer satisfaction of OEM websites during the new-vehicle shopping process by reviewing four key measures: information/content, visual appeal, navigation, and speed. In its news release, Hyundai also said electric vehicle shoppers are also more satisfied than they were in J.D. Power’s 2023 summer study.
“It’s our goal to make the car buying process as smooth as possible for the EV-curious shopper and our website is a key part of that,” said Angela Zepeda, Chief Marketing Officer at Hyundai Motor America, in a statement. “We know that the majority of our customers start their car buying journey online, so we’re proud to be recognized by J.D. Power for our industry-leading website.”
J.D. Power’s latest study was conducted from October through December 2023 and is based on responses from 12,481 new-vehicle shoppers who plan to buy or lease a new vehicle within the next 24 months.
