An urgent bulletin from the New Car Dealers Association of BC (NCDA) is calling for support from dealers to help people affected by wildfires in the province. The NCDA said it will match member dealer donations up to $20,000.
“In light of the ongoing wildfires across (British Columbia), as well as the Okanagan and the Shuswap, the NCDA has worked with the BC Red Cross to set up a donation portal for BC New Car Dealers,” said Blair Qualey, the association’s President and CEO in an update to members.
The NCDA also thanked the Harmony Auto Group for its $100,000 donation, along with the Canadian Automobile Dealers Association (CADA) for its $10,000 contribution. The donations will help provide shelter, basic needs, recovery assistance, and emotional support for people in the province facing this disaster.
According to a Red Cross update, “Thousands of people are under evacuation orders or on high alert due to the risk of new fires. Heatwave warnings add to the stress, and the ongoing drought makes things even tougher.”
Dealers can learn more about the situation and/or donate here.