John Cappella was named as Porsche Cars Canada’s new President and CEO, starting this September, the company said in a release. He will be replacing Marc Ouayoun who has had the job since 2018, and will soon take over a new position in the Volkswagen Group. Cappella brings extensive automotive business management experience to lead Porsche’s continued growth in Canada. He will be returning to his home country following a period of three years as Vice President, Area East, for Porsche Cars North America.
He takes over a company that has undergone a lot of changes in the last five years. “Porsche in Canada has grown its sales to reach its highest annual level in 2021, further improved the size and quality of the network, inaugurated its Parts Distribution Centre featuring an all-new training facility, and announced its first-ever Porsche Experience Centre slated to open in the Greater Toronto Area in 2024,” said the press release. Marc Ouayoun will soon take over a new position in the Volkswagen Group.
Cappella joined the brand in 2011 as Director of Network Development at Porsche Cars Canada, Ltd. and then became Managing Director of Porsche Centre North Toronto in 2016. He “brings extensive automotive business management experience to lead Porsche’s continued growth in Canada,” said the company. He comes back to his home country following a period of three years as Vice President, Area East, for Porsche Cars North America, Inc. (PCNA). He
Cappella began his automotive career in 1999 where he progressed through various sales, marketing and management positions in the Canadian luxury automotive market prior to joining Porsche. He holds a Bachelor of Business Administration and a Master of Business Administration degree from York University. Cappella also studied Automotive Dealership Management at the Automotive Business School of Canada.
