Ottawa calls for proposals for new Zero Emission Vehicle Awareness Program

The Canadian government is working on an awareness program that will enhance Canadians’ knowledge about electric vehicles, and the new infrastructure being created in this country to support the transition to EVs, said a release from Ottawa on Monday. A call for proposals (CFP) was launched for the program, called the Zero-Emission Vehicle Awareness Initiative (ZEVAI), by Honourable Jonathan Wilkinson, Minister of Natural Resources. The initiative’s 2022 CFP will “help fund new and innovative projects that aim to increase awareness and knowledge of ZEVs and charging and refuelling infrastructure thereby increasing public confidence in these vehicles and their economic and environmental benefits.”

Natural Resources Canada will provide funding through non-repayable contributions of between 50 and 75 percent of the total eligible project costs, with a maximum funding of up to $300,000 per project. The CFP will close on August 18, 2022.

“Through the Zero-Emission Vehicle Awareness Initiative, we’re equipping Canadians with the knowledge they need to confidently make the switch to a zero-emission vehicle,” said Wilkinson. “Ensuring easy access to EVs across Canada is a critical part of our plan to lower emissions and achieve our climate goals. Through these and similar investments, we are putting more Canadians in the driver’s seat on the road to a net-zero future.”

The initiative aims to address gaps in ZEV knowledge and experience, which research has shown remains vital to supporting the transition to ZEVs. Studies show that one of the primary barriers to adoption is low familiarity with ZEVs and relevant infrastructure.

The government has stated that it is “using a three-pronged approach of increased awareness, purchase incentives and infrastructure deployment is key to growing public confidence in ZEVs and will help put Canada in the fast lane to net zero.”

According to the release, “similar to other investments in clean technology, today’s announcement is part of achieving Canada’s ambitious climate change goals to build a cleaner, healthier and affordable future for all Canadians.”

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