Ultra-luxury the new main focus of Mercedes-Benz plans

Mercedes-Benz will cut back its entry-level suite of cars as part of a strategic overhaul that will channel more than three-quarters of the carmaker’s investment to its higher-end vehicles. In a call with investors on Thursday, the company placed the drive for greater profitability on its so-called Top End Vehicle segment, home to the flagship S-Class sedan and the high-performance AMG division. The strategy builds on a trend that pushed profitability to record levels during the semiconductor crunch, but the jury is out on whether it would be as effective if supply constraints ease and automakers return to chasing market share. Read the original article.

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