Hyundai continues their support of hockey in Canada, and has been named the Official Automotive Partner of the NHL and NHLPA in the country. This multi-year partnership also includes the Genesis brand being the NHL and NHLPA’s Official Luxury Automotive Partner in Canada.
“This partnership with Hyundai Canada brings together our shared love of hockey and driving joy and access to our game at all levels in all communities,” said Kyle McMann, NHL Senior Vice President, North American Business Development. “We can’t wait to dig in with Hyundai in the upcoming season and beyond and bring our brands to life while also elevating grassroots hockey. The NHL couldn’t ask for a better fit for our official Canadian automotive partner.”
Hyundai will continue to foster its connection to hockey in Canada through NHL events including the NHL Heritage Classic and Stanley Cup Playoffs, media exposure, and usage rights of the NHL name and logo, and current and former NHL Players through the NHLPA and the NHL Alumni Association. The partnership will also provide the opportunity to enrich shared corporate social responsibility initiatives through community engagement and joint projects.
“Hyundai has long been a champion of Canada’s hockey community at the grassroots level,” said Don Romano, president and CEO of Hyundai Canada. “On behalf of Hyundai Auto Canada and our 252 dealers across the country, we are incredibly excited to expand on that, and at the highest level, as the NHL and NHLPA’s official automotive partner starting next season in Canada.”
Said Devin Smith, NHLPA Senior Director, Marketing and Community Relations, “The players are thrilled to be partnering with Hyundai Canada, a proven industry leader and a brand that is dedicated to supporting grassroots hockey and driving hockey across Canada.”