Following news of the first standalone Genesis Retail Experience Centre in the United States, the automaker announced the first such retail facility in the province of Quebec.
Genesis Estrie is located in Sherbrooke, Que., and is the automaker’s second retail experience centre in Canada. These centres allow consumers to transition between online and in-person services, based on their preferences, and to complete their transactions online. A number of services, such as at-home test drives and valet service, is also available to consumers.
“Customer experience has always been our top priority and served as the foundation of the brand since its inception,” said Lawrence Hamilton, Executive Director of Genesis Motors Canada. “We’re furthering this commitment by developing new facilities that give customers even greater control of their purchase and ownership experience.”
Genesis Motors Canada will continue its partnership with the Groupe Beaucage to operate the new 10,000-square foot facility in Quebec. Overall, Genesis has six additional Retail Experience Centres in construction across the country. All 30 Genesis distributors in Canada plan on completing the facilities by the end of the year.
“We’re pleased to see Genesis Estrie, our second Retail Experience Centre, open and provide customers with a new way to interact with our brand and products in their community,” said Hamilton.
