Kijiji Autos and Cox Automotive Canada teamed up to launch a digital retail marketplace that leverages Dealertrack and Kelley Blue Book, and provides consumers with “total control” of the car-buying experience.
Kijiji Autos announced the partnership in November, noting that the solution will allow consumers to select a vehicle, get on-the-spot financing, and arrange (online) to pick-up the vehicle at their local dealer.
“This partnership is a direct response to the changing car/vehicle purchasing landscape and provides one of the most innovative developments in the automotive industry in over a decade,” said Leanne Kripp, Head of Autos, Kijiji. “Now, Canadians will be able to shop for their next car however and wherever they like.”
According to Kijiji Autos’ recently commissioned survey with Brandspark International, 64 per cent of Canadians aged 18-34 and 57 per cent of those aged 35-54 would be interested in purchasing or leasing a car online without having to step into the dealership.
“The partnership between Kijiji Autos and Cox Automotive Canada brings a new seamless retail transaction process to the market that is innovative and features Cox Automotive technology,” said Liliane Dubois, General Manager of Dealertrack Canada—part of Cox Automotive Canada.
She said the company’s collaboration with Kijiji continues the Cox Automotive vision to transform the way vehicles are purchased and sold “to meet the digital-first demands of today’s customers.”
The partnership means that dealers can connect with more qualified buyers, and it removes traditional barriers to purchase. Dealers also only pay when a financing deal is approved—no subscription or other charges apply.
