Nissan Canada is auctioning off a 1 of 1 GT-R NFT (non-fungible token)—a digital asset hosted on the blockchain—with a reserve price of $280,000 Canadian dollars.
The NFT is inspired by the GT-R sports car, was created by Toronto artist Alex McLeod, and comes with a bonus: the keys to an accompanying 2021 GT-R Nismo Special Edition. Car enthusiasts will have to bid on the NFT to get behind the wheel, and all profits received by Nissan Canada above the $280,000 reserve will be donated to charity after the auction.
“The Nissan GT-R is arguably one of our most iconic vehicles and has been a mainstay in the sports car market since its 2009 Model Year debut,” said Ken Hearn, Director of Marketing for Nissan Canada, adding that Nissan wanted to “create an NFT that would celebrate the GT-R’s legacy” and mark the launch of its “most exclusive edition to date.”
The OEM said the artwork will be hosted on RubiX Network (RubiX), an NFT marketplace, starting September 23 in a pre-auction format. The live auction will follow on October 5 at 12:01 a.m. ET until October 7 at 11:59 p.m. ET. The NFT is backed by RubiX’s patented technology and built on a secure and sustainable blockchain.
“It utilizes RubiX’s Proof of Harvest (PoH) Consensus Mechanism, which unlike traditional blockchains, uses several innovative principles to reduce carbon emissions, including using already computer-produced energy that would otherwise go to waste,” said the OEM.
The highest bidder will receive the digital rights to the NFT, along with the keys to the 2021 GT-R Nismo Special Edition once the vehicle arrives in Canada later this fall.
Nissan Canada said the auction is open internationally, and that the winning bidder must be available to pick-up the physical vehicle at a Canadian dealership when it arrives in the country.
