Yolanda Biswah, who was promoted to vice president of sales in 2020, now steps into the role of senior vice president and general manager for Canadian Black Book.
She will be responsible for the day-to-day operations of CBB, with oversight that includes building sales strategy, spearheading new products, and maintaining strong customer relationships.
“The successes that Yolanda has had over the years growing our sales and her tremendous reputation with our clients make her the ideal candidate to lead the next phase of growth at Canadian Black Book,” said Tom Cross, EVP, Hearst Transportation and President of Black Book, adding that the company is “beyond pleased” with her results and leadership.
In her new role, she will continue to report to Jared Kalfus, EVP of Revenue at Black Book.
Biswah has more than 28 years of sales and customer support management experience, and spent 16 years in the automotive industry. In 2015, she joined CBB as its director of sales and customer experience. And last year she was promoted to the VP of sales and data licensing.
“I am honored to continue Canadian Black Book’s history of strong, female leadership,” said Biswah. “This is a deep-rooted Canadian company, and I am proud to lead our diverse team.”
