ADESA announces expansion of new daily sales in open auctions

Canadian automotive dealers now have access to more first-run, off-lease inventory as ADESA Canada announces new daily sales in an open auction that will take place Mondays through Fridays at 10:30 am EDT. ADESA, which is a business unit of KAR Auction Services, Inc. has expanded its Daily Simulcast+ Sales which is a proprietary marketplace technology that simulates competitive live auctions. The expansion will provide dealers across Canada with fresh off-lease inventory from top-tier consignors. This inventory is otherwise unavailable on other platforms.

With Simulcast+, dealers can participate in an entirely digitized, automated, live streamed auction that enables sellers to offer vehicles from any location.

In addition to facilitating fast, competitive bidding, dealers are able to simultaneously source, bid and buy inventory from anywhere using a computer or mobile device.

The technology is convenient while offering dealers greater transparency and flexibility when sourcing vehicles and greater confidence knowing that sales inventory is updated in real-time. Dealers can access schedules, view run lists and join daily Simulcast+ sales at ADESA.ca.

“We’re excited to offer our dealers access to exclusive inventory in a fast, exciting and competitive bidding environment with Simulcast+…These sales provide an opportunity to source the right vehicles for their business, opening new doors for attracting retail customers and sales,” said Trevor Henderson, chief operating officer of ADESA Canada in a recent press release.

According to Rick Griskie, president of digital marketplaces at KAR Global, the investment in technology has been essential. “We’re empowering our dealers with the vehicles, tools and solutions they need to gain a competitive advantage in this new digital world,” he said.

About Todd Phillips

Todd Phillips is the editorial director of Universus Media Group Inc. and the editor of Canadian auto dealer magazine. Todd can be reached at tphillips@universusmedia.com.

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