Kelley Blue Book is now offering dealers in Canada the ability to connect their inventory directly to car buyers through its recently launched KBB.CA, thanks to its new Inventory Lead Program.
“In addition to the many benefits that Kelley Blue Book’s MarketLens and Pricing Service API solutions deliver, our new Inventory Lead Program provides our partners with an even more holistic solution by delivering customer leads directly from KBB.CA,” said Stephanie Turner, Head of Product, Cox Automotive Canada and Brazil.
The new program leverages the KBB.CA website, allowing dealers to post vehicle inventory while also featuring their locations on the site so they can receive leads directly from consumers. The type of leads they can receive include car buyers looking to trade-in their vehicle, seeking a quote on a new vehicle, or browsing through inventory.
Some of the program’s key features for inventory leads include the ability for dealers to list inventory on the website’s Cars For Sale, and vehicle inventory is strategically placed on the dealer homepage, pricing pages, or vehicle reviews that match the brand and/or model in question.
Consumers searching for their vehicle’s trade-in value can request an offer from a local dealer to buy their vehicle, and car buyers searching for a new vehicle can request a quote to purchase it from a local dealership.
