General Motors is trading in its iconic logo for a more modern version that offers a nod to its electric future plans. The new logo features a lowercase “gm” along with a white background, blue outline for the font, and a “rounded box design,” according to CNET. “This was a project our team took so personally, not just for ourselves but for the 164,000 employees this logo represents,” said Sharon Gauci, GM executive director of global industrial design. (Source: CNET) Read the original story…
Todd Phillips is the editorial director of Universus Media Group Inc. and the editor of Canadian auto dealer magazine. Todd can be reached at tphillips@universusmedia.com.
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