Jason Barrie
Jason Barrie, who spent 14 years at DealerTrack Technologies and Cox Automotive, has now joined U.S.-based Digital Air Strike’s executive leadership team and will serve as senior vice president of product strategy and market development.
Barrie previously held leadership positions as an associate vice president for Market Performance, VinSolutions, and Dealertrack F&I, as well as vice president and general manager of Dealertrack Dealer F&I. And he was most recently chief operating officer and general manager at technology company Carmatic.
“My goal is to help the company’s growth by aligning product roadmaps to market needs, ensuring we continue to deliver innovative technology solutions that help our clients be even more successful,” said Barrie in a news release.
He and Digital Air Strike Co-founder and CEO Alexi Venneri were colleagues at Dealertrack, according to the company. At the time, Venneri was part of the senior team that took Dealertrack public.
“Since working with Jason at Dealertrack, I have continued to be impressed by his stellar contributions and career advancement in the automotive industry,” said Venneri, “We are looking forward to Jason bringing his exceptional product strategy and leadership expertise to Digital Air Strike’s executive team as we continue to expand our offerings through both organic and acquisitive avenues.”
Barrie graduated from Miami University and is currently located in the New York area. He plans to divide his time between New York and the company’s headquarters in Scottsdale, Arizona.
