Credit: Martins Industries
Quebec-based Martins Industries recently launched a revamped “high-performance” e-commerce website to sell tire equipment online and attract more first-time buyers who are seeking a faster and easier purchasing experience amid COVID-19 and post-pandemic.
“We knew that providing an outstanding user experience, both on mobile devices and on computers, was going to be a big priority for us,” said Manuel Bisson, Digital Business Expert at Martins Industries. “Our customers like to find what they want quickly, have all the accurate information at their fingertips to make the best decision for their business and check out easily.”
The site, he said, will be unlike anything else the company has tried in terms of purchasing speed and convenience — something greatly desired by consumers and businesses alike amid the pandemic.
The new website was live in early September and is available in at least five languages. It offers products, content, and features tailored to each user, and in nine different countries.
“As more consumers are now turning to online shopping in the context of the pandemic, Martins Industries hopes to convince more buyers from an industry known for being more traditional to try their new website and make their first-ever online purchases of tire equipment,” said the company in a news release.
