Canadian-based Steele Auto Group has expanded into the United States after acquiring its first U.S. dealership: Luling Chevrolet Buick GMC in Luling, Texas.
The group already has 40 dealerships in Eastern Canada, and now one in the U.S. that serves a small city of about 5,400 people and the greater San Antonio-Austin area.
“It is great to be adding a well-established Chevrolet dealership to our group. We’ve enjoyed a great relationship with General Motors in Canada and are very proud to partner with General Motors here in the U.S,” said Kim Day, President of Steele Auto Group.
The group said it intends to keep PJ McCafferty as the general manager of its new U.S. store, as Day mentioned the importance of ensuring customers continue to expect the same friendly, professional experience they have grown to know. Day also said they plan to deliver some of the group’s innovative solutions there to help enhance the customer buying experience.
“As an example, we would intend to roll out real time video updates from service technicians while customers’ vehicles are being repaired,” said Day. “We pride ourselves on creating new and innovative ways to enhance the experience for our customers; it’s a benefit of being part of a larger network and group. This will also create new opportunities for the existing Luling team members.”
The group will continue to seek out opportunities in the Austin-San Antonio area in the near future. They appear to have their eye on Texas at the moment, but are open to opportunities elsewhere in the U.S. that fit their acquisition criteria.
