Plaza Auto Group recently announced that it has selected Car Media 2.0 as their exclusive vehicle merchandising partner. Car Media 2.0 offers dealerships a full suite of automotive vehicle merchandising tools that facilitate brand consistency for vehicle inventory merchandising. With over 500 dealers in Canada and the U.S., Car Media 2.0 is being used by auto dealers, dealer groups and OEMs looking to drive their branding while streamlining processes.
With five dedicated teams in southern Ontario, the Plaza Auto Group has been a family owned business since 1956 and is a proud fourth generation car family. For Plaza Auto Group the partnership means that their dealerships now have access to a complete vehicle library.
This library includes group branded backgrounds for all vehicle images, traditional stock photography, syndication of all pre-owned vehicles to Facebook Marketplaces, as well as a more consistent photo capture process. Full and self-serve capture tools and other proprietary background replacements allow dealerships like the Plaza Auto Group to better leverage their group branding.
The partnership marks a major shift for the Plaza Auto Group as they strive to achieve better consistency with their customer service, says Robert Stein, the owner and president of Plaza Auto Group. “Recognizing customers are spending more time researching prior to purchasing than ever before, our ability to offer them clean, professional and current photography of both our new and used inventory thanks to Car Media 2.0 makes their online shopping experience both easier and more enjoyable,” Stein said in a recent press release.
