In a move to help dealers attract more customers, CARFAX Canada is launching their Advantage Dealer Program to give dealers an opportunity to connect more transparently with consumers.
According to a recent study, over 80% of used car shoppers believe that CARFAX Canada gives them more confidence when choosing a vehicle.
Statistics like these have encouraged CARFAX Canada to launch their Advantage Dealer Program to help dealers build and maintain more transparent connections with consumers, as well as to find new ways to differentiate themselves.
Dealers who join the Advantage Dealer Program give CARFAX Canada a Vehicle History Report for every car they sell and gain access to free digital assets and enhanced point-of-purchase materials for both their website and in-dealership. This combination helps to build trust and credibility with potential customers as well as existing clients.
“In the used car industry, transparency is proven to drive sales — our research shows that Canadians would rather purchase a car with history information available over one that does not have it available,” says Shawn Vording, VP of Automotive Sales at CARFAX Canada. “The Advantage Dealer program elevates dealers who have a subscription to access unlimited CARFAX Canada Vehicle History Reports and are committed to running a report on every used vehicle they sell.”
For dealers, this is an ideal way for them to provide information in advance and a level of transparency to customers that they already anticipate when looking for a used vehicle.
“We’re thrilled to be a part of the Advantage program because we’re a full disclosure dealership,” says Chris Degraw, Sales Manager at Honda House in Chatham, Ont. “Our customers expect to see a history report on every used car, so we don’t wait for them to ask — we volunteer it upfront. The CARFAX Canada name helps provide third-party assurance to our customers that they’re working with someone they can trust, which is really important to us.”
For more information on how to become part of the Advantage Dealer Program, visit www.carfax.ca
